Having received feedback on the Out of the Blue film posters, we decided to create a new main poster and character posters applying the feedback we'd received and new ideas.
Some weakness received for the main poster were that the title wasn't clear, the font used wasn't appealing and that the shades of blue weren't nice. So to improve the title the same font and colours of the title which appears in our short film has been used. This was also done to create synergy. The focus of the photograph used on the main poster was described to be not focused, therefore all photographs for all the posters were taken again and this time we made sure all of which were in focus.
It was also stated that our production company logo was missing and so we used the company logo that appears in the start of the film and placed this at the bottom of all the posters; making them all more of copyright to our production company. Another weakness was the billing block, which was said to be too small and so the size of the billing block has been increased in the final main poster. We also decided to incorporate the watch in the background with a ripple effect, linking to the narrative of Out of the Blue, as there is always a ripple effect when the main character Kate time travels.
Through the character posters there is more synergy as the titles font and colour are exactly the same on all of the posters, as well as the Tag line, release date, blue and white background with the rippling watch and the production company logo which appears on all posters. All of the photographs of the characters were taken in relation to their part in the film and the narrative of the film. Caroline is clicking, which she does in the film when doing magic, Kate is turning the watch, which she does on several occasions in the film and Lily is neutral and looks on, as though at another person whom she may be concerned for, relating to her selflessness in the film towards character Kitty.
