Tuesday, 17 December 2013

Feedback for Review (2nd draft)





































Strengths:

  • The colours are appealing
  • Good colour scheme used
  • Layout and content is very good
  • Well used in line text
  • Decent photo used
  • Content is professional sounding

Weaknesses:

  • Too much analysis about the film
  • Too short
  • Too many colours are used, they don’t complement each other
  • Caption should be better for the photo and relevant to the story.
  • Age certificate is not official and it should be in the title

Feedback for Poster (2nd draft)
















Strengths:         

  • Good focus from the camera
  • Correct information given
  • Interesting image
  • Good billing block
  • Colour connotation used effectively
  • Photography used well

Weaknesses:

  • No critical acclaims                                             
  • Font too small 
  • Billing block too small
  • Age certificate is too small
  • Focus isn’t well used for the image
  • Title not clear
  • Shades of blue doesn’t look nice
  • More appealing font
  • No production company logo

Film Poster (Draft)


Feedback for Review (1st draft)




































Strengths:

  • Promising layout
  • Colour well used
  • Well drawn

Weaknesses:

  • Content needed
  • Image needed
  • Picture space too big

Feedback for Poster (1st draft)


























Strengths:

  • Title is there
  • Tagline is there
  • Release date is there
  • Character posters are good
  • Well arranged

Weaknesses:

  • Photos needed
  • Company logo needed
  • Age certificate needed
  • Billing block needed
  • No production title

Thursday, 5 December 2013

Poster analysis


Unique Selling Point - The director of this film is the same one that directed Moon, so fans of that film are likely to watch this film being by the same director. The film moon is of the science fiction genre too and so people who like this film genre will know that source code is of this genre too and will be more likely to watch it. Another unique selling point are the actors listed; people who are fans of them will also want to watch the film.

Source Code is a written computer code and relates to technology. Technology is a conventional theme of  the Science Fiction film genre and so from the title of the film Source Code the audience will be aware that it is of the Science Fiction film genre.

There is a tag line - Change the past. Save the future, this relates to the narrative of the film as Colter is to change the past, stopping the train bomber in the film from blowing up the train, in order to save the future, which is that all the passengers of the train don't die but live. Also time travel narrative implicated by the words 'Past' and 'Future.' Fans of the science fiction film genre and in particular its subgenre, Time Travel, will be likely to want to watch the film.
 
The certificate 12A is on the poster indicating that the target audience are 12 years old and above.

The film facebook page is at the bottom of the poster. This use of social media means that the audience can like the film's page on Facebook, and interact with film.
 
The squares breaking up around Jack gives the idea that the film is going to include a different dimension, as Jake is appearing to be coming through the wall of blue squares, relating to the Science Fiction genre. This imagery also relates to the film, as in the film Jack's Character Colter would be in one location, when the one screen image has been edited to break up into blue square pixels and then rearrange themselves into the new location in which he has time travelled to.

Synergy - Image breaking up into blue squares linking with the Science - Fiction, CGI in the film when the main character time travels back in time and the location around him breaks up into the squares seen here on the film poster.

There is a billing block on the bottom of the poster and the production company logo - Summit Entertainment.

Character posters (Drafts)



Review analysis



 This review is written by Empire magazine.
The reviewer acknowledges the audience that its Harry's third year at Hogwarts by giving a short synopsis of what the Prisoner of Azkaban is about.

At the bottom of the subheading the reviewer gives a star rating of 4 out of 5. There are also social media network sites to share the review.

Paragraph 1-  The reviewer talks about Chris Colombus' film Bicentennial Man. The reviewer goes on to talk about Chris Colombus as he directed the first two Harry Potter films. He talks about how Chris created a worldwide audience for the first two films.

Paragraph 2- However, in the second paragraph the reviewer talks about how the new director Alfonso Cuaron took over the Harry Potter series and gave something better that was lacking from the 'Colombus era'

Paragraph 3- Colin makes reference to the locations of the film. From the Dursley's house to Hogwarts in Scotland's Glen Coe. He criticises the way the Dursley's house is shown however, highly complements the location of Scotland's Glen Coe as he believes that it goes well with the concept of the magical kingdom in the muggle nation.

Paragraph 4- Colin Kennedy gives a positive review on Alfonso Cuaron's experimentation of using different wide angle lenses to direct and also using ideas that aren't originally in the books.

Paragraph 5- Gary Oldman and David Thewlis are mentioned (Professor Lupin and Sirius black)

Verdict- Colin Kennedy finishes the review by complementing Cuaron's work.
Kennedy finishes off giving the movie an overall 4 out of 5 stars.
Colin Kennedy is also a well known writer/journalist as he is the editor of Empire Magazine.




At the top both reviewer's and the user's ratings are shown to be 4 out of 5 stars.
This review was written from a BBC reviewer. There is also the PG rating.

Paragraph 1- Nev Pierce starts by complementing the film by saying that it is 'funny, thrilling and enchanting'.
He goes on to talk about the 'Prisoner of Azkaban' Siruis Black and also complements David Thewlis (Lupin) for his acting. This reviewer also gives a small synopsis of Harry's motive in the film.








Paragraph 2- Nev makes reference to the Lord of the Rings, Black riders and compares them to the dementors due to the similarities. He talks about the main characters in this film and Sirius (Prisoner of Azkaban).
Nev talks about how Alfonso Cuaron had a better insight in directing the Harry Potter films. Due to his directing, Nev believes that the audience are able to gain a more realistic insight into the world of magic in Hogwarts.












Paragraph 3- 'The sets are spectacular'
Nev complements how the legendary creature, the Hippogryff (Buckbeak) looks realistic to the audience as this creature was made using CGI. He also mentions the Marauder map and explains what it does inside Hogwarts. This helps readers gain an insight into the fantasy genre of Harry Potter as these items are essential in portraying this particular genre. Nev quotes that these magical items will 'grab young imaginations'. This can show that these films may be targeted at a younger audience.


At the end of the review, Nev gives end credits of the main actors, the director, genre, length etc. This is all important information for audiences that haven't watched the film.









Poster analysis

USP: The unique selling point of the film is all three actors on the poster. Daniel Radcliffe, Emma Watson and Rupert Grint have also starred in two more previous Harry Potter films. This may appeal to the audience more.
 The tag line of the film. This tagline can be related to the images that are shown beneath it. The portal with the dementor may show that the wickedness can possibly be coming from the portal.
Target audience: The rating of this film is PG. This means that anyone can watch the film with parental guidance. This can be because many scenes in the film may be scary for younger viewers to watch.
The facial expression on Harry’s face shows that he’s cautious. Hermione’s facial expression shows us that she looks slightly intrigued but shocked. Ron’s facial expression shows us that he is frightened.
 The picture of the dementor may imply that this is a fantasy. This is because they are not real life creatures.
Also the colour of the background is black which may symbolize a dark fantasy film.
 The title of the film in based on the main character. We can also see that the image of Harry is slightly bigger than the other characters which can show that he is the main character. The scar on Harry’s head also corresponds to the scar on the letter P of the title.
The lightning bolt on the P resembles with the scar on Harry’s forehead.  The font of the title has been the same of the previous two films. This can attract fans carrying on the Harry Potter trilogy.


Character posters (First draft)

   
This is picture taken of the character Lily. The photograph was taken from this point of view because we wanted to portray Lily's character. In the image, Lily has a blunt facial expression. We chose to photograph her like this because of what happens in the film.
   In the second image, the background has been edited out of the image so we can experiment with photoshop. 

                           This is one of the poster drafts we have created with Photoshop.

Friday, 22 November 2013

Textual analysis


                                               Textual Analysis

The film I’m going to analyze is ghost rider, the film was released in February 2012 in America. The director of Ghost Rider is Mark Steven Johnson. The genre of the film is fantasy thriller. The stars of the film are Nicolas Cage, Eva Mendes, and Sam Elliot. The movie is based on the comic books, written by Gary friedrich, Roy Thomas, Mike Ploog.

The equilibrium is when Johnny Blaze has a usual, ordinary life with his dad, both are motorcyclists and work in a carnival together. Which we could understand from the first 10 minutes of the film. The disruption is where he sells his soul to the devil so that the devil cures his fathers cancer; even though he does cure the cancer, the devil still kills the father so his out the way and doesn’t stop his son with what’s going to happen next. The recognition of the disruption is when Johnny is in a fight against the other devils so he gets his soul back; he attempts to repair the damage of the disruption is where he kills the other devils one by one. The new equilibrium is when the devils are all gone and he goes back to his normal, ordinary life with the girl he loves. Levi’s-Strauss theory of binary oppositions is shown by Johnny being the good guy and the devil being the bad one (the evil). Also, the film is in chronological order, everything starts with earliest and follows the order which they occurred.  The film is brought to a conclusion as the Ghost Rider is shown to be happy with his partner. The narrative is omniscient as no information is withheld from the audience.

The scene i’m going to analize is where Johnny goes out to beat the the devil and his son. Mephisto’s and Blackheart’s costume is typical of the genre, for example both the devils suit, everything in black, long black coat, connotes that they are the bad guys. Also, the metal stick the devil holds that has a skull on top of it shows that it doesn’t belong to a good person, the reason for this is the skull represents the bad, horror, dead. Whereas Johnny, the good guy, wears casual clothes, which shows he’s unaware of the situation and his just a normal decent guy. But he changes his costume when he agrees to fight against the Blackheart and starts to wear Black, which suggests that he is there to cause harm, but the difference is he is doing it to get rid of the devil and the bad. Their body language and facial expressions show the binary opposites in thriller films. The devil has a more of a still look to him, the way he stares and moves slowly adds to his mysteriousness, which suggests he’s the dangerous one. Also when the devil at the start is walking next to Johnny in the shadow you can see him as a humpback person, which would scare the audience and suggest he’s the antagonist which is typical of it’s genre. Also Johnny’s love, that helps him during the struggle that he was going through because of the physical change and the task he got from the devil, is typical because there’s usually a girl or a boy that protagonist loves and has next to him or her. Furthermore the devils son has red eyes and white skin and black makeup under his eyes, this suggests and makes us think he’s back from the dead or like a vampire which is typical in fantasy films.

The film is typical of it’s genre because of the effects and edits they use such as the devil randomly appearing in the scene, Johnny having a skull head that’s on fire, the effects they have on their eye like the flames, the way Johnny killed the bad guys and them turning blue to being a skull and the way Johnny does his big jumps on his motorbike is all typical of the fantasy/thriller and the audience would have expected this therefore it goes well with the story.

In the scene where Johnny is fighting with the bad guys, when the fire explodes you can hear diegetic and non diegetic noises, diegetic is the sound of fire itself and the non-diegetic is the background noise to build tension, they filmed this by using fade for us to think about what could happen next. And then when the character Johnny is shown on screen, over the shoulder is used to show what the character is up to and make the audience feel like their in the film themselves.  Extreme close up has been used on the characters face to show their anger and fear which builds up tension. Also, when Johnny got away from the fire easily it fitted in with the genre because it’s fantasy so we would expect the impossible. Furthermore, black makeup used underneath the devils eye to suggest he’s the bad one, and long coats used to show they’re bad because that’s the kind of things they wore e.g. Mafia. Also, when the camera showed an innocent man you can see his facial expressions by the shot reverse shot. When the devil says ‘that’s what they keep telling me’ you can sense something bad is going to happen because of his facial expressions such, for example, when he stayed still looking at another man, it’s like we knew something bad was going to happen. 

Textual analysis - Source Code

Source Code directed by Duncan Jones, released in the USA on the 28th March 2011 and UK on the 1st April 2011, is a hybrid of Mystery, Thriller and Science - Fiction.

              
When Colter wakes up (Appears as Equilibrium).   



Disruption - Colter wakes up shocked by his location.



 Recognition - Colter finds he is in another man's body.

 The film starts with, main character, Colter waking up on a train. This appears to be equilibrium, however is the films disruption; Colter doesn't know who the woman, called Christina, sat opposite him is and is confused by his surroundings and the fact that Christina calls him Shaun. Recognition begins when Colter sees his reflection in the bathroom mirror is another man and the wallet in his pocket confirms that he’s in Shaun's body. The train then blows up and a confused Colter finds himself in a capsule, with a screen where Goodwin talks to him.

Repair - Colter finds the bomber and saves everyone  alternate reality he creates with Christina.



New equilibrium - Colter leaves as Shaun in the on the train in an alternate reality.      



Colter is sent back to the train a number of times to find its bomber, however this is with little information. Eventually Colter finds out that he died whilst fighting in Afghanistan and through Source Code is able to relive the last eight minutes of Shaun's life; another character who died on the train and Colter now knows what's happening. This leads into the repair as it's now up to Colter to complete his mission with little time to do so; however ultimately Colter realises that he can also change what happened and does preventing the train blowing up and all of its passengers dying. In the new equilibrium Colter lives on with Christina in the alternate reality he's created and another alternate Colter sleeps in this reality as the team wait to try out the Source code and Colter now lives in Shaun's body.

Binary Oppositions I found were Good vs. Bad, Honesty vs. Deception, Loyalty vs. Betrayal, Knowledge vs. Lack of Knowledge and Authority vs. Obedience. Good vs. Bad is the main binary opposition as it is the foundation of the film. The main character, Colter, is a solider who died in battle and now in source code strives to find out who's responsible for the bombing of the train he finds himself on, in order to prevent them from killing more people, this making him the good character of the film. Then there's the bomber who has killed a whole train of innocent people and wishes to create an even bigger devastation next making him the bad character. This is the central point of the plot as the narrative revolves around Colter trying to find the bomber, making it the main and most important binary opposition of the film.

Honesty vs. Deception links with Loyalty vs. Betrayal as Dr. Rutledge tells Colter that when he's completed his mission his service will be terminated and he'll be allowed to die, however when Colter does complete the mission Dr. Rutledge tells Goodwin to initialize a memory wipe on Colter, so that they can use him again through the source code. Dr Rutledge goes back on his promise to Colter, betraying him and his wishes to make him forget the mission he completed in order to deceive him; when he's to be used again Colter will not know that Dr Rutledge went back on his promise on a previous mission, nor will he know how he saved the people on the train's lives as these memories would have been erased. On the other hand Goodwin is honest and Loyal to Colter as she terminates his life, even when clearly instructed by Dr. Rutledge not to, allowing him to die as he was promised.

Another binary opposition is Knowledge vs. Lack of Knowledge which links with Authority vs. Obedience. Dr. Rutledge and Goodwin have all of the knowledge to begin with in contrast to Colter who has no idea of what is happening or has happened. The knowledge that Dr. Rutledge and Goodwin has gives them authority over Colter, who can only obey them due to his lack of knowledge; for example when Colter first finds he's in the confined space he is confused and doesn't understand why he was on the train and in Shaun's body. Colter asks Goodwin where his crew are and if they know where he is; lacking knowledge of the situation. Goodwin doesn't answer Colter's questions, but instead briefs him on his mission to find the train bomber. Colter has no choice but to obey as he's sent back onto the train to carryout the mission, giving Goodwin the authority. However even when Colter is told by Dr Rutledge that he can't live in the source code over the eight minutes during the film Colter realises that he can and does, creating an alternate reality. So Colter has more knowledge then Dr Rutledge about the source code even though he created.

Source code is in chronological order as it's about Colter carrying out his mission through Source Code. On the other hand there are very brief clips of the past and the future; Colter remembers the war he was fighting in when he was alive. Also when blown up on the train before he wakes up he sees himself with Christina at the dome in Chicago, which they go to at the end of the film. Colter also finds out information about his past, however this is revealed through dialogue and not visually.

The narrative is open, ending with Colter and Christina at the dome as Colter starts his new life as Shaun. Also an alternate Goodwin receives an email sent by Colter and it's revealed that there too is an alternate Colter with an unknown mission ahead of him. The narrative is also restricted as the audience always know as much as Colter knows and so as Colter gradually finds out more about what the source code is, what happened to him and who the train bomber was so does the audience.

      

Technology Goodwin uses to communicate with Colter. 

Technology the active part of Colter's brain is wired to in order for source code to work.

 
The antagonist of the film is Colter. Controversial to most films of all film genres he is dead. However conventional to the science fiction film genre a part of Colter brain is still active and through the source code he is able to live the last eight minutes of another man life. This has been done using advanced technology which is conventional on the science fiction genre. Dr. Rutledge is the creator of the advanced technology, source code, which Goodwin uses most of the time to communicate to Colter even though he's dead.

Source code themes that are conventional of the science fiction genre are Time travel, as Colter has to keep on going back in time in an alternate reality through out the film. There's also ethical issues as Colter is put through a very traumatic mission against his will at first, he's is also emotional black mailed by Dr. Rutledge, who plays him a recording of his father talking about him after his death causing him to continue with the mission and Colter isn't informed that he's dead and has to find this out by himself. Alternate reality is another convention of the genre, as he creates an alternate reality.

I've decided to focus on the extract of the film when Colter has just found out that he's dead and has awoken back in the capsule.  The scene begins with a close up which Colter sits up into. Behind him a screen displaying Goodwin, whom Colter asks if he's dead. Goodwin tries at first to avoid answering the question, however she eventually explains how a part of his brain remains activated. Near the end of the film Colter is seen in a machine which keeps him alive and part of his brain active; the use of advanced technology is convectional of the science fiction film genre.


The capsule becomes larger around Colter.

       Goodwin and Dr. Rutledge are in office with many computers.


A confused Colter asks Goodwin how he can see his hands and feet and Goodwin tells him how they are just a manifestation he has created in order to make sense of the situation. Once Colter realises that the capsule is his own manifestation too there's a close up of his face, followed by a sound effect which precedes the change that is to take place. An extreme close up of the computer monitor in the office shows it flashing a warning of the change taking place. A medium close up of Colter zooms out slowly and arcs around him, gradually revealing the capsule becoming larger around him. A medium two shot shows Goodwin and Dr. Rutledge in the office, which has computers all around it; location relating to the science fiction genre. Dr. Rutledge talks to Colter, who tells him how he called him when on the train. However Dr. Rutledge tells him that even if the call was received it would be by a different him entirely; suggesting that there's an alternate reality, which is of the science fiction film genre.


CGI is used to show Colter being transported from the capsule to the train.

Dr, Rutledge then sends Colter back to the train. CGI is used to make it look as though Colter and the location he's in breaks up into blue square pixels. There's also a sound effect parallel to this as Colter is transported back onto the train. A fast paced montage follows displaying what has happened a multiple of times throughout the film; the audience have already seen what happens on the train and so through this editing it is communicated that it's happening again. Colter then wakes up back in the capsule as before and a sound effect parallel with his return emphasises the pain Colter is being put through on his return, as well as him yelling and moving around as he tries to cope with the pain he's in. Despite this Dr. Rutledge sends a resistant Colter back in and again through CGI the audience see him go back again. The parallel sound effect communicating the painful process again as he yelps and unsuccessfully tries to prevent going back, by grabbing on a lever. An even faster paced montage shows how the same events happen on the train as before and throughout the film.

Source Code contains a Science fiction conventions through its narrative, themes, binary oppositions and micro elements engaging the audience throughout. 



Textual analysis

Harry Potter and the Prisoner of Azkaban
Directed by: Alfonso CuarĂ³n
Genre: Fantasy, Science fiction
Release: June 4th 2004

The equilibrium is when Harry is in his aunt and uncle’s home. This shows the normality of his everyday life.


The disruption occurs when a dementor comes to his train carriage and makes him unconscious, while hearing a scream of a woman. 


The recognition occurs when Harry realises that he has to do something to protect himself from the dementors.



To repair this problem, Harry gets help from a Professor Lupin to help defeat the dementors. 
 



In the end of the film Harry eventually defeats the dementors by going back in time to fix things properly. 





By travelling back in time Harry and Hermione were able to save Buckbeak's life. This is the new equilibrium. 

Characters: 
Harry is one of the main characters in the film. He has been targeted by the dementors because he mentions Sirius Black’s name. This is because Sirius Black has been imprisoned for many crimes that he supposedly committed.
Ron Weasley is one of Harry’s best friends. He has a fear of many things and tries to show bravery.
Hermione Granger is Harry’s other best friend and she is also the brain of the group. She has tactical ideas on what do when they are faced with a situation. For e.g. she time travelled  hours back in the day with Harry so that he can fix things.
Dumbledore is the professor of Hogwarts. He guides Hermione and Harry to go back in time and fix everything.

Mise-en-scene:There are many locations throughout the film. The first location we see is Harry’s aunt and uncles house. Another location was the train. 

Hogwarts is another location where many scenes are filmed. These scenes show us the fantasy genre of the film.
The classrooms also portray a fantasy genre as there are potions and spell books in the classes. 

Props: There is a variety of magical props that are typical of the fantasy genre. Harry and Voldemort’s wands are typical of the dark fantasy genre.


The time turner is a crucial prop in the film as it is used to help Harry and save Buckbeak too.This prop is typical of the fantasy sci-fi genre.



The Marauder map is a map of the entire school and also where Harry can see everyone’s footsteps. 

Harry's invisible cloak helped him enter a restricted area where he found the teachers revealing a dark secret. This prop is typical of the fantasy genre as it is not something you can use in a real situation and it shows us that it is magical. 

Sound:

The music was anticipated, loud, dark music. There were medieval influences of music. This was non diegetic sound.
There was Hedwig's theme song that was used in the first two Harry Potter films. 




Editing:
For editing CGI (computer generated imagery) was used to create the dementors and Buckbeak. 
Bullet time is also used in the scene where Harry is put on the Knight bus and taken to the Leaky Cauldron.

STORYLINE: The story follows Harry Potter's third year at Hogwarts as he is informed that a prisoner named
Sirius Black has escaped from Azkaban and wants to murder him.

There were many binary oppositions I found in the film such as Good vs Bad, Loyalty vs Betrayal, Truth vs Lies and Strong vs Weak. The main binary opposition is Good vs Bad. In this film, Harry gets help from a professor to help him learn a spell that will affect the dementors.
Loyalty vs Betrayal- Peter Pettigrew broke Harry's mum and dad's trust by selling them to Voldemort. 

Strong vs Weak- At the end of the film the dementors are strong to perform the kiss on Siruis and Harry, making them weak at this point.
Truth vs Lies- Harry and Hermione find out that Sirius is innocent. Harry finds out that Professor lies to him about Sirius at first. 





This is a medium shot where Hermione begins to turn the time turner. Harry is confused to what the time turner does. This time turner has significance to time travel. 





In this shot we can see a close up of the time turner as Hermione is turning it. This combines well with our film as the     main character, Kate turns a watch to travel back in time. 









This is the sequence from the film whereby Harry and Hermione are time travelling. During this time travel, Harry and Hermione travel back to the beginning of the day so that they can fix what had happened to Buck beak and to Sirius. This relates well to our film as we also portray Kate time travelling back to the past to fix the argument she had with Lily.