Unique Selling Point - The director of this film is the same
one that directed Moon, so fans of that film are likely to watch this film
being by the same director. The film moon is of the science fiction genre too
and so people who like this film genre will know that source code is
of this genre too and will be more likely to watch it. Another unique selling point are the actors listed; people
who are fans of them will also want to watch the film.
Source Code is a written computer code and relates to technology. Technology
is a conventional theme of the Science
Fiction film genre and so from the title of the film Source Code the audience will be aware that it is of the Science Fiction film genre.
There is a tag line - Change the past. Save the future, this relates to the narrative of the film as Colter is to change the past, stopping the train bomber in the film from blowing up the train, in order to save the future, which is that all the passengers of the train don't die but live. Also time travel narrative implicated by the words 'Past' and 'Future.' Fans of the science fiction film genre and in particular its subgenre, Time Travel, will be likely to want to watch the film.
There is a tag line - Change the past. Save the future, this relates to the narrative of the film as Colter is to change the past, stopping the train bomber in the film from blowing up the train, in order to save the future, which is that all the passengers of the train don't die but live. Also time travel narrative implicated by the words 'Past' and 'Future.' Fans of the science fiction film genre and in particular its subgenre, Time Travel, will be likely to want to watch the film.
The certificate 12A is on the poster indicating that the target audience are 12 years old and above.
The film facebook page is at the bottom of the poster. This use of social media means that the audience can like the film's page
on Facebook, and interact with film.
The squares breaking up around Jack gives the idea that the film is
going to include a different dimension, as Jake is appearing to be coming through
the wall of blue squares, relating to the Science Fiction genre. This imagery also relates to the film, as in the film Jack's Character Colter would be in one location, when the one screen image has been edited to break up into blue square pixels and then rearrange themselves into the new location in which he has time travelled to.
Synergy - Image breaking up into blue squares linking with the Science - Fiction, CGI
in the film when the main character time travels back in time and the location
around him breaks up into the squares seen here on the film poster.
There is a billing block on the bottom of the poster and the production company logo - Summit Entertainment.
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